GURANTEED WAYS OF INNOVATING WINNING IDEAS

It isn't the billions of ideas, that pop up in the minds of humansaround the globe that make money. Very few ideas are worth the time ittook for the thought. Most ideas are fleeting"sparks" that go no place and are forgotten before the next day. Of theideas that are good, very few are followed up and ever end up as aworthwhile development in the market place. Most people are just notoriented to do anything about their ideas, while others believe it wouldtake too much of their time and money to follow through to completion.This leaves the market place wide open for the person who learns how to"Create" Profitable Ideas!There are three major formats you can use to bring to life winning idea:1. Find something that already exists, the presence of which has neverbeen known before by most people.2. Innovate inventions. Most innovations are merely new arrangements ofthings that have already been invented.3. Alter or improve in any number of different ways something thatalready exists.As you "Create" ideas, write them down. What you dream up can be yourkey to great wealth. Keep your mind "open" as you go through each day.What did you notice in the department store that would reduce costs,save money or increase sales if some simple procedure were added orsomething changed?Ideas for improvements are one of the most valuable things you cancontribute to society and at the same time add to your bank account. Tocreate ideas for improvements, consider every possibility andalternative for the thing you want to improve. Learn to create ideas byevaluating all the different aspects of the product, method or conceptyou are interested in. Put your imagination and subconscious to work andwrite down your thoughts pertaining to each of the things you expect toimprove.Use the New Wealth, "Idea Format" that follows as your guide forcreating Money-Making improvements.Idea Format:List the things you want to improve:- Why should it be improved?- Who will benefit from the improvement?- What is wrong with it at the present time?- Did someone else cause a problem with it?- How do you propose to improve it?- Do you have the facilities to do the work required?- Do you have the know-how to do the work required to improve it?- Exactly what part needs to be improved?- Should it be smaller? Larger?- Should the color be different?- Would more activity help make it better?- Could it be combined with something else to make it more practical?- Would a different basic material work better?- Is it too complicated, could it be simplified?- Would a substitute be more meaningful?- Is it priced too high?- Would a change in personnel help the situation?- Can the shape be changed to advantage?- Can a new marketing plan make the difference?- Is it safe?- Can it be mass produced to bring the unit cost down?- Should the appearance be changed... streamlined?- Is there an adequate guarantee?- What can make it appeal to a bigger audience?- Would new packaging or trade name enhance it?- Can it be made heavier, lighter, higher or lower?- Can it be franchised?- Is there a good maintenance program to back it up?- Can financing be simplified?- List ways to increase production:- List ways to increase sales:- List ways to reduce costs:- List ways to increase efficiency:- List ways to improve quality and increase profits!- What can be done with it to satisfy more people?This New Wealth "Idea Format" will start the ideas "sparking" and asrelated ideas come to mind write them down in every variation you canthink of. Do not judge the good or bad points of the ideas as theymaterialize to you, just write them down and judge them afterwards. Youwill stop the flow of ideas if you are critical of your thoughts beforeyou put them on paper. When you have answered everything you can aboutthe product orconcept and know how it fits in with your plans, sit down and evaluateall the details you have written.After you have found (created) a goodidea, follow it up with questions on what should be your next move inorder to do something about it, then act! Get it moving. Expose it tothe world with sufficient tests to determine the value!Come up with ideas that are still in the processing stage rather thanget stuck on several vague points that may be worked out later as yoursubconscious goes to work. If your idea fails, so what; you are justthat much closer to finalizing another one,then another... until a useful more valuable idea is born.Every manufacturing plant, retailer, attorney, accountant; everybusiness person, large or small, cannot continue to operate in thecompetitive world of today without someone in the organizationconstantly coming up with new and better ideas!Old ideas drop by the wayside as new ideas take their place. Oldcompanies without new ideas fade away.Those who learn and know how tocreate ideas and anticipate thechanges needed, as the future evolves, have the opportunity to be agreat success with big money-making potential!Another "tool" you can useto help dream up that million idea,is to spend several minutes each evening, relaxed with your eyes closed.Pick any object that comes to mind and try to change it in your "mind'seye". Change it in every manner you can think of to improve it.The following evening pick another subject or object and repeat theprocess. Soon you will be using 20% of your brain power instead of the10% normally used by the average person. As your knowledge and "brainpower" increase so will your bank account.Just think what we could accomplish if we could get the other 80% of ourbrain power working? On second thought, let's not try to get 100%efficiency out of your human computer . . . we would probably blow upthe world for sure.PROTECT YOUR IDEASWhen you have come up with a good idea, write a full description of itand make a sketch if necessary. Place the written information, thesketch and any other pertinent facts ordocuments in an envelope addressed to yourself. Have the post officeseal the envelope with a date stamp over the flap, then send it toyourself by registered mail. Keep the envelope,unopened, in the eventyou need to prove ownership. Of course if your product has a properlyregistered trade mark, has been copyrighted, or you have a U.S. patentyou are protected from infringement.A Few Idea "Sparks" ! When you come up with an idea, program or productthat is sosuperior in style or performance that it is unbelievable you may need anotarized statement to assure your customer you are offering an honestdeal.Make a habit of examining each piece of correspondence you receive,taking care of it right at the time, do what is necessary right then.Never put it aside to be handled a second time if it all practical. Thiscan save more time than anything else for an executive who handles alarge amount of correspondence and mail. You can also save many morehours each week by doing several of the most important things that needtobe done each day before you take up other, time consuming importantdetails.Another good way to "spark" ideas is to go through the classified andwant ads in the newspaper ... Also the yellow pages of your telephonedirectory. As you read, think ofsomething that would be of value to the company or person, or enhancethe item you are reading about.

SUMMARY

Learn to develop ideas from observing everyday things and details. Thinkof what could make something better. Dwell on things that have a largemarketing audience, something that everyone needs and wants. Write yourideas down. Put a pencil and pad at your night stand. When you remembera good dream... don't just lay there, by morning you will forget it...Jot it down on the pad. You will be surprised what you can dream up!Maybe the million dollar idea will magically appear on your pad tomorrowmorning!